Events & trade shows

Event lead capture without renting a badge scanner

Capture leads at events with the card you already carry. It does the job the rented lead-retrieval unit does — except it works at every booth, every meeting and every event after this one, and the contacts stay yours.

Event lead capture — event lead retrieval, if your organiser calls it that — usually means renting a badge scanner from the organiser, paying per scan or per device, handing it back on the last day and then waiting for a CSV that lands in your inbox a week later with no notes attached. Anexus Connect replaces that with something you already carry. Visitors tap your card or scan its QR code, your profile opens on their phone, and a capture form you designed collects the fields that decide whether this is a real opportunity. You add a note while you still remember the conversation, mark the ones worth chasing, and the whole list is in your CRM before you have packed the booth down. Paper cards people hand you at the same event go in through the scanner, tagged with the event, the location and the date.

Sound like the last show you worked?

The problems with event lead capture are always the same four.

  • The scanner cost more than the booth furniture and we gave it back on Sunday.

    The card you already own does the capturing, at this show and every one after it. There is no rental, no per-scan fee and nothing to return.

  • The export arrived a week later and every row looked identical.

    Leads appear in your CRM as they are captured, each with the source, the date, your note and the priority you gave it on the spot.

  • Two of us worked the booth and ended up with two separate lists.

    On a company account every capture lands in one shared pool the business owns, whoever collected it.

  • Half the visitors came by while we were mid-conversation with someone else.

    They tap, your profile opens, and the AI agent answers their questions and captures them as a lead without you breaking off the conversation you are already in.

Trade show lead capture with no per-scan fee

Capture runs on hardware you own, so the cost does not scale with the number of people who visit your booth.

Cards and plans

Ask what actually qualifies a lead

Build the capture form around your own qualifying question instead of the three fields a rented scanner gives everyone.

How lead capture works

Scan the paper cards you are handed

OCR reads them and files a lead tagged by event, location and date, into the same list as your taps.

The card scanner

Book the follow-up meeting on the spot

Visitors pick a real open slot from your profile, so the next step is booked before they leave the hall.

Appointment booking

Event ROI you can actually see

Profile views, contacts captured and meetings booked, so the question of whether to buy the booth again has an answer.

Insights & analytics

Hand a stack of cards to the booth team

A batch of blank cards is claimed self-serve by whoever works the show, with no setup the morning it opens.

Card pool

Frequently asked

Can I use this instead of the organiser's lead retrieval?

Yes, and many exhibitors run both. Conference lead capture and trade show lead capture work the same way here. The difference is that the organiser's unit scans the badge the show issued and stops at the end of the event, while your card keeps capturing at the next show, in the taxi and in every meeting for the rest of the year.

Does it work if the hall Wi-Fi is bad?

Your profile opens in the visitor's browser, so they do need a connection — but they are opening it on their own phone and mobile data, not on venue Wi-Fi you are sharing with a thousand other exhibitors.

How many people can capture for one company?

As many as you equip. Every employee gets their own card and profile under the company account, and everything they capture flows into the same shared pool. Teams of ten or more also get custom branding, centralised analytics and discounted card pricing.

What happens to the leads after the show?

They stay in your mini CRM with their notes, reminders and priority, and on PRO they sync into HubSpot, Salesforce, Pipedrive, Zoho and the six other CRMs we connect to. You can also export the list to a spreadsheet whenever you want.

Can each card at the booth point somewhere different?

Yes. A card can open a personal profile, or a page you choose — a demo booking form for the show, a promotion, a signup page — and you re-point it when the event is over without replacing the card.

Work the next show without a rented scanner

Tell us how many people are working the booth and we will help you get the cards and the capture form ready before the doors open.