Eight platforms that exhibitors actually shortlist, what each one publishes about lead capture, and which kind of booth each one suits.
Every roundup of event lead capture software is written by one of the vendors in it, including this one — so the useful thing is not the ranking, it is the detail. What follows is drawn from what each platform states publicly about lead capture, CRM sync, hardware and booking, checked against their own pages rather than repeated from other listicles. Where a capability is not published, it says so instead of guessing. Anexus Connect is in the list because we make it; read the entry with that in mind, and use the head-to-head pages linked from each entry if you want the full field-by-field comparison.
Three things separate event lead capture tools once you get past the marketing: what the visitor has to do to be captured, what you are allowed to ask them, and where the record ends up. A platform that only captures through its own app asks more of the visitor than one that opens in a browser. A platform whose form is fixed cannot ask the question that qualifies a lead for your business. And a platform that holds the record until you export it is a slower path to a follow-up than one that writes into your CRM as it happens.
Pricing is deliberately left out of the entries below. It changes often enough that any figure printed here would be wrong within a quarter, and every vendor publishes a current pricing page. Check it on the day you buy.
Capture on an NFC tap, a QR scan or a link, with a form you build yourself; an OCR scanner for the paper cards you are handed; an AI agent that answers and captures while you are busy; notes, reminders and priority on every lead; native sync to ten CRMs on PRO. Canadian, engraved metal hardware, and lead capture works on the free plan.
How our lead capture worksAn Australian platform with a generous free tier and "custom qualifiers & lead forms" on its Business plan. It advertises native integration with 20+ CRMs plus Zapier and API access, and an AI Notetaker for calls — though no visitor-facing profile agent is published. Its physical option is a PVC-style card rather than metal.
Anexus vs BlinqA US brand with the broadest hardware line-up in the category: cards, tags, wristbands, keychains and phone cases. It syncs to HubSpot, Salesforce, Marketo and Zapier, offers booking through a Chili Piper integration, and markets an "Ask Popl" AI assistant for events rather than a profile agent. A custom lead capture form is not published as a feature.
Anexus vs PoplBuilt around team and enterprise rollouts, and one of the few that publishes "custom lead capture forms" on every plan rather than reserving them for a business tier. Syncs to HubSpot, Salesforce and enterprise connectors, and sells metal and PVC cards plus wristbands. No visitor-facing AI agent or profile booking is published.
Anexus vs MobiloA US app with a generous free tier that treats event lead retrieval and a business card scanner as named features in their own right. Its custom lead capture form sits on Business and Enterprise, and CRM sync to Salesforce, HubSpot and Zapier is on higher tiers. NFC hardware is an optional add-on rather than the centre of the product.
Anexus vs HiHelloFormerly Beaconstac, and still closest to a QR code platform that also does digital business cards. Lead capture runs through its "Forms and Pages", with HubSpot, Salesforce, Zapier and enterprise integrations behind it. NFC cards are an add-on to the platform, which suits organisations already standardised on its QR tooling.
Anexus vs UniqodeNotable for publishing native two-way sync via direct API to Salesforce, HubSpot, Pipedrive and Zoho, which is a genuinely stronger claim than a one-way push. It has lead capture forms and custom-printed PVC NFC cards. No visitor-facing AI agent or profile booking is published.
Anexus vs WaveA relationship-management product rather than a card maker: Kado does not manufacture its own NFC hardware and works with third-party cards and tags. Its integration list is broad — HubSpot, Salesforce, Microsoft Dynamics, Outlook, Gmail and Zapier — which suits teams whose constraint is the CRM rather than the card.
Anexus vs KadoAll of them can, in the sense that a visitor tapping or scanning your card produces a contact without the organiser's hardware. What differs is whether you can ask a qualifying question at that moment and where the record lands. If the rented unit is in your plan because you want the show's own attendee data, none of these replace that specific thing.
Because it would be wrong quickly. Plans, tiers and per-seat rules in this category change several times a year, and a stale number in a roundup is worse than none. Every vendor here publishes current pricing; our own is on the pricing page and does not require a subscription to use the physical cards.
From each platform's own published material on lead capture, CRM sync, hardware and booking, recorded against the same set of fields we use on our head-to-head comparison pages. Where a vendor does not publish a capability, the entry says it is not published rather than asserting it is absent — the two are not the same thing.