Comparison
Anexus Connect vs Wave: digital business card + CRM comparison
Wave (Wave Connect) is a Montreal-based digital business card platform built for teams and enterprises, known for native two-way CRM sync, event lead capture, branded email signatures, and SOC 2 Type II certification. Anexus Connect is a fellow Canadian NFC platform, based in Ontario, that leads with premium engraved metal hardware, a mini CRM with per-visitor source attribution, AI Gmail follow-ups, and native sync to 10 CRMs. Here is the honest side-by-side.
Verdict
Both are Canadian, so this comes down to who is buying. Pick Wave if a security review is part of the purchase — SSO, SCIM and SOC 2 Type II, which Anexus does not hold — or if custom-printed PVC cards for a whole roster are what you need. Pick Anexus Connect if you are buying for yourself or a 5–50 person team: a laser-engraved metal card ($59.99 CAD) instead of printed PVC, every visitor logged by source, device and engagement score rather than just captured, AI follow-ups sent via Gmail, native sync to 10 CRMs — Freshsales, Copper, Apollo, ActiveCampaign, Close and monday.com beyond the four Wave covers — and a Stripe-powered Profile Shop — all on PRO ($6.99 CAD/mo), with Basic free forever. Procurement buys Wave; the individual rep buys Anexus Connect.
Anexus Connect vs Wave: At a glance
| Feature | Anexus Connect | Wave |
|---|---|---|
| Category | Digital NFC business card platform + mini CRM | Team & enterprise digital business card + lead capture platform |
| Headquarters | Ontario, Canada | Montreal, Quebec, Canada |
| Physical hardware | Metal Black, Stainless Steel, Phone Tap sticker | Custom-printed PVC NFC cards |
| Free tier | YesBasic plan, free forever | YesFree plan with contact capture and CSV export |
| Apple Wallet pass | YesApple + Google Wallet, auto-updating — free with any card, $1.99 one-time without one | YesApple Wallet and Google Wallet |
| Built-in mini CRM | YesNotes, reminders and lead priority on the free Basic plan — per-visitor source, device and engagement score on PRO | PartialContact management and lead capture with team dashboards |
| AI-drafted follow-ups | YesDrafted from the visitor’s activity, sent via Gmail (PRO) | PartialNot a core feature |
| CRM integrations | 10 CRMs (PRO) — HubSpot, Salesforce, Pipedrive, Zoho, Freshsales, Copper, Apollo, ActiveCampaign, Close, monday.com | Salesforce, HubSpot, Pipedrive, Zoho — native two-way sync via direct API |
| Sell from your profile | YesProfile Shop with Stripe Connect — products, services, digital downloads (PRO) | NoNo native storefront |
| Enterprise security certifications | NoNone held — Canadian company based in Ontario | YesSOC 2 Type II |
| SSO / directory provisioning | NoNot available — contact us about enterprise rollouts | YesSSO and SCIM provisioning |
| Localised for | Site in English, French & Spanish — profile auto-translates for viewers in 18 languages (PRO) | English primarily |
| Starter price | $0 free · $24.99 Phone Tap · $59.99 metal · PRO $6.99/mo (yearly $59.99/yr) | Free plan + Pro and Teams paid tiers (see Wave for current pricing) |
Choose Anexus Connect if…
- You want a laser-engraved metal card in your wallet — Metal Black or Stainless Steel, $59.99 CAD — not custom-printed PVC
- You want per-visitor source attribution and engagement scoring, not just contact capture
- You use Freshsales, Copper, Apollo, ActiveCampaign, Close, or monday.com — Anexus syncs to 10 CRMs natively, beyond the four Wave covers (Salesforce, HubSpot, Pipedrive, Zoho)
- You want AI-drafted follow-ups sent from Gmail, tied to each visitor’s activity
- You want to sell products, services, or a paid intro from your profile with Stripe
Choose Wave if…
- You’re rolling out cards across a large team or enterprise and need SSO, SCIM, and centralised admin controls
- SOC 2 Type II is a procurement or security requirement for you — Anexus does not hold that certification
- Custom-printed PVC cards for a whole roster fit your rollout, and Salesforce, HubSpot, Pipedrive or Zoho are the only CRMs you sync to — with two-way sync and custom field mapping
Frequently asked
Does Wave offer metal cards like Anexus Connect?
Wave's hardware is custom-printed PVC NFC cards, which take full-colour artwork edge to edge. Anexus Connect leads with laser-engraved Metal Black and Stainless Steel cards, plus a Phone Tap sticker. If you want a premium metal card in your wallet, that is an Anexus strength; if custom-printed full-colour PVC is the format your branding needs, that is what Wave makes.
Can I import my contacts from Wave into Anexus Connect?
Yes — Wave's free plan includes CSV export, so you can export your contacts and import them into Anexus Connect, or connect Anexus directly to your CRM (PRO). Wave cards stay linked to Wave profiles, so you would order a fresh Anexus card. Any card purchase includes 3 months of PRO free to trial the AI follow-ups, per-visitor insights and CRM sync. Offer ends September 30, 2026.
Is Anexus Connect a Canadian alternative to Wave Connect?
Both are Canadian — Anexus Connect is based in Ontario and Wave Connect in Montreal, Quebec — so both bill in CAD and ship domestically. The difference is focus: Anexus is hardware-forward (engraved metal cards, Phone Tap sticker) and ships a mini CRM with notes, reminders and lead priority on a free-forever Basic plan, with per-visitor source attribution, AI Gmail follow-ups, 10 native CRM integrations and a Profile Shop on PRO. Wave leans into team and enterprise rollouts, with two-way CRM sync and SOC 2 Type II certification.
How do the CRM integrations compare?
Wave offers native, two-way sync to Salesforce, HubSpot, Pipedrive, and Zoho through direct API connections, with custom field mapping — that covers you if your team lives in one of those four. Anexus Connect syncs natively to 10 CRMs on PRO, adding Freshsales, Copper, Apollo, ActiveCampaign, Close, and monday.com on top of the major ones. If your CRM is one of those four, both platforms sync to it; if you use one of the other six, only Anexus covers it out of the box.
Which is better for large teams and enterprise?
Wave is purpose-built for larger rollouts: SSO, SCIM provisioning, team analytics, and SOC 2 Type II certification make it a natural fit for 100+ employees managed by central IT. Anexus Connect is strongest for individuals, freelancers, and 5–50 person teams: Basic is free forever, and per-visitor analytics tied to each rep, AI follow-ups and CRM sync are on PRO at $6.99 CAD/mo. For larger enterprise requirements (SSO, provisioning, IT-managed profiles), contact us and we can walk through your needs.
Ready to try Anexus Connect?
Free Basic plan. Metal cards from $59.99. Phone Tap sticker $24.99. PRO $6.99/mo (yearly $59.99).