Insights & Analytics

Understand what happens after the tap.

See how people discover and engage with your profile across NFC, QR, links and campaigns — from first interaction to returning engagement.

Anexus Connect Insights shows how your NFC digital business card profile performs across taps, QR scans, links and tagged campaigns — profile views, sources, engagement and contact exchanges. Advanced visitor-level insights, such as recognising returning visits, are enabled only when a visitor allows analytics. Anexus does not use device fingerprinting and never exposes raw IP addresses through Insights.

What it is

A live picture of how your profile performs.

Anexus records each profile view with the context that matters: the source (NFC / QR / link / campaign), the referrer, the device category, and the actions taken — links selected, Save Contact activity, appointments booked.

You see it as a clean dashboard — counts, recent activity, a weekly chart, and, where analytics are allowed, a per-visitor timeline.

247 views · 89 unique · 12 this week

A real-time pulse on how your profile is performing.

What gets tracked

Understand how people engage with your profile.

Anexus Insights goes beyond basic page views to show how your profile performs across NFC, QR, links and other sharing channels. Advanced visitor-level insights are only enabled when the visitor allows analytics.

Returning visitor insights

With analytics permission, a first-party browser identifier can help distinguish new and returning visits and group activity across sessions. No device fingerprinting is used.

Source attribution

See whether engagement came from an NFC tap, QR scan, direct link, email, or a campaign-tagged URL.

Engagement signals

Understand which sections receive attention, which links are selected, profile scroll depth, contact-exchange activity, and other engagement signals when analytics are enabled.

Timing & engagement

Understand visit timing, return activity, and time spent engaging with the profile when advanced analytics are enabled.

Sharing channels

Compare engagement from NFC taps, QR codes, profile links, and tagged campaigns.

Device insights

Understand how your profile is being accessed across mobile, tablet and desktop, where this information is available and analytics are enabled.

Per-visitor insights

See the journey behind a connection.

With analytics permission, returning visits and profile engagement can be viewed as a timeline. If a visitor later chooses to exchange their contact information, their consented activity may be associated with that contact to provide context around the connection.

  • Consent-based activity timeline for returning visitors
  • "Save Contact" activity — see when visitors select your contact-saving option
  • Returning visitor indicator — understand when a consented visitor comes back
  • Source history — understand whether consented visits came through NFC, QR, links, email, or tagged campaigns
  • Personal details are only added to a contact record when a visitor chooses to submit them

"3 returning visits this week"

Understand engagement over time.

What you get

Basic insights on every plan. Premium analytics on PRO.

Basic · Free

The essentials

  • Total views and unique visitors
  • Recent activity feed
  • Source attribution (NFC · QR · link)
  • Weekly activity chart
  • Contact exchanges and Save Contact actions

PRO

Premium analytics unlocked

  • Everything in Basic
  • Per-visitor history with full timeline
  • Time on profile and sections viewed
  • UTM and campaign attribution
  • Engagement signals (scroll depth, link clicks)
  • CSV export for any time range
  • Peak-engagement-window report

Just want this one feature? Buy it on its own from Settings → Feature Store in the app — no full PRO needed. See how →

Frequently asked questions

What exactly do Insights show me?

Every tap, QR scan, and link visit to your profile, captured with context: the source (NFC / QR / link / UTM), referrer, device category, and the actions taken — like selecting Save Contact, clicking a link, or booking a meeting. You see it as a clean dashboard with counts, a recent-activity feed, a weekly chart, and — on PRO, where the visitor has allowed analytics — a per-visitor timeline.

Are Insights free, or do I need PRO?

The essentials are free on Basic: total views, unique visits, a recent-activity feed, source attribution (NFC / QR / link), a weekly chart, and contact-exchange activity. PRO unlocks per-visitor history with full timelines, time on profile and sections viewed, UTM/campaign attribution, engagement signals like scroll depth and link clicks, CSV export, and a peak-engagement-window report. Visitor-level insights are enabled only where the visitor has allowed analytics. You can also buy just Insights from the in-app Feature Store.

How is this different from regular website analytics?

Most analytics tools count page views. Anexus is built around how your profile is shared, so every visit is labelled with the channel it came from — an NFC tap at an event, a QR scan, a direct link, or a tagged campaign — and tied to what happened next, like a link click or a contact exchange. Where a visitor has allowed analytics, returning visits are grouped into a timeline so you can see engagement build over time.

Do you collect personal information about who visits?

No personal information flows in unless a visitor chooses to submit your contact form. Anexus does not use device fingerprinting for visitor analytics, and raw IP addresses are never shown to you through Insights. Advanced visitor-level analytics start only after a visitor allows them, and a visitor can withdraw that permission at any time. If someone does submit the form, their consented activity can be associated with that contact to give you context around the connection.

Can I export the data?

On PRO you can export your insights to CSV for any date range. On the free Basic plan you get the on-dashboard views — counts, recent activity, a weekly chart, and source and device breakdowns — without CSV export.

Find out who's actually paying attention.

Basic insights are free. Premium analytics unlock on PRO.