Comparison
Anexus Connect vs Wave: digital business card + CRM comparison
Wave (Wave Connect) is a Montreal-based digital business card platform built for teams and enterprises, known for native two-way CRM sync, event lead capture, branded email signatures, and SOC 2 Type II certification. Anexus Connect is a fellow Canadian NFC platform, based in Ontario, that leads with premium engraved metal hardware, a mini CRM with per-visitor source attribution, AI Gmail follow-ups, and native sync to 10 CRMs. Here is the honest side-by-side.
Verdict
Both are Canadian platforms, so this comes down to focus. If you are rolling out cards across a large team or enterprise and need SSO/SCIM, deep two-way CRM sync, and SOC 2 Type II for procurement, Wave is purpose-built for that. If you want a premium engraved metal card, a mini CRM that tracks every visitor by source and engagement, AI follow-ups from Gmail, native sync to 10 CRMs, and a Profile Shop for selling — all free to start — Anexus Connect is the tighter fit for individuals and 5–50 person teams.
At a glance
| Feature | Anexus Connect | Wave |
|---|---|---|
| Category | Digital NFC business card platform + mini CRM | Team & enterprise digital business card + lead capture platform |
| Headquarters | Ontario, Canada | Montreal, Quebec, Canada |
| Physical hardware | Metal Black, Stainless Steel, Phone Tap sticker | Custom-printed PVC NFC cards |
| Free tier | Yes — Basic plan is free forever | Yes — free plan with contact capture and CSV export |
| Apple Wallet pass | Yes — auto-updates from your profile | Yes — Apple Wallet and Google Wallet |
| Built-in mini CRM | Yes — every visitor logged with source, device, engagement score | Contact management and lead capture with team dashboards |
| AI-drafted follow-ups | Yes — AI drafts based on the visitor’s activity, sent via Gmail | Not a core feature |
| CRM integrations | 10 CRMs — HubSpot, Salesforce, Pipedrive, Zoho, Freshsales, Copper, Apollo, ActiveCampaign, Close, monday.com | Salesforce, HubSpot, Pipedrive, Zoho — native two-way sync via direct API |
| Sell from your profile | Yes — Profile Shop with Stripe Connect for products, services, digital downloads | No native storefront |
| Localised for | English | English primarily |
| Starter price | $0 free · $24.99 Phone Tap · $59.99 metal · PRO $6.99/mo (yearly $59.99/yr) | Free plan + Pro and Teams paid tiers (see Wave for current pricing) |
Choose Anexus Connect if…
- You want a premium engraved metal card in your wallet, not custom-printed PVC
- You want per-visitor source attribution and engagement scoring, not just contact capture
- You use Freshsales, Copper, Apollo, ActiveCampaign, Close, or monday.com — Anexus syncs to 10 CRMs natively, beyond the four Wave covers (Salesforce, HubSpot, Pipedrive, Zoho)
- You want AI-drafted follow-ups sent from Gmail, tied to each visitor’s activity
- You want to sell products, services, or a paid intro from your profile with Stripe
Choose Wave if…
- You’re rolling out cards across a large team or enterprise and need SSO, SCIM, and centralised admin controls
- SOC 2 Type II certification is a procurement or security requirement for you
- Salesforce, HubSpot, Pipedrive, or Zoho cover your stack and you want deep two-way native sync with custom field mapping
Frequently asked
Is Anexus Connect a Canadian alternative to Wave Connect?
Both are Canadian — Anexus Connect is based in Ontario and Wave Connect in Montreal, Quebec — so both keep your data in North America. The difference is focus: Anexus is hardware-forward (engraved metal cards, Phone Tap sticker) and ships a mini CRM with per-visitor source attribution, AI Gmail follow-ups, 10 native CRM integrations, and a Profile Shop for selling, with a free-forever Basic plan. Wave leans into team and enterprise rollouts with deep two-way CRM sync and SOC 2 Type II certification.
How do the CRM integrations compare?
Wave offers native, two-way sync to Salesforce, HubSpot, Pipedrive, and Zoho through direct API connections, with custom field mapping — strong if your team lives in one of those four. Anexus Connect syncs natively to 10 CRMs, adding Freshsales, Copper, Apollo, ActiveCampaign, Close, and monday.com on top of the major ones. If your CRM is one of the big four, both platforms handle it well; if you use one of the others, Anexus covers it out of the box.
Which is better for large teams and enterprise?
Wave is purpose-built for larger rollouts: SSO, SCIM provisioning, team analytics, and SOC 2 Type II certification make it a natural fit for 100+ employees managed by central IT. Anexus Connect is strongest for individuals, freelancers, and 5–50 person teams that want per-visitor analytics tied to each rep, AI follow-ups, and CRM sync — free to start on Basic, with PRO at $6.99/mo. For larger enterprise requirements (SSO, provisioning, IT-managed profiles), contact us and we can walk through your needs.
Ready to try Anexus Connect?
Free Basic plan. Metal cards from $59.99. Phone Tap sticker $24.99. PRO $6.99/mo (yearly $59.99).